Digital Marketing Blog

Digital Marketing Blog

5 Tips For Delivering An Exceptional eCommerce Experience

Posted by Julie Kiffmeyer on Apr 11, 2016 10:37:54 AM

eCommerce retail isn’t a new phenomenon, but it’s not something businesses can afford to ignore in 2016. If you’ve got products or services that customers want, you should be offering them online. So what goes into a successful eCommerce store?

Read More

Topics: eCommerce

7 Steps to Website Success

Posted by Julie Kiffmeyer on Mar 24, 2016 10:11:13 AM


Websites are a necessary part of your business strategy

In today's business, an effective web presence is essential to a successful business strategy.  It is imperative to have an engaging, mobile friendly website which engages your visitors, focuses on their issues andn problems, and encourages them to take action.

In this video, we tak a look at 7 steps to website success:

 

Read More

Topics: Digital Marketing Strategy

Inbound Marketing

Posted by Julie Kiffmeyer on Sep 20, 2015 5:47:22 PM

Do you need to generate leads, but cold calling is simply not working for you?

How about referrals?  How many of your referrals are just not exactly the right lead you are seeking?

A better way to generate leads is by targeting individuals who are already interested in your products and services.  This can be accomplished through Inbound Marketing.

Read More

Topics: Digital Marketing Strategy

Improving Targeted Lead Generation

Posted by Julie Kiffmeyer on May 29, 2015 10:30:00 AM

Are you interested in growing your business?  Do you want more customers?  improve your targeted lead generation through the use of a few online advertising tools.
Read More

Topics: Digital Marketing Strategy

Target Customers In Your Neighborhood

Posted by Julie Kiffmeyer on May 27, 2015 5:14:00 PM

Be a good neighbor and target customers right your 'hood.  WSI has put togehter this infographic to highlight the importance if marketing locally and the postive impact it will have on your business.

Read More

Topics: Digital Marketing Strategy

How effective is your marketing at generating new leads?

Posted by Julie Kiffmeyer on Feb 9, 2015 10:28:00 AM

With the advent of technologies such as Google Analytics, marketers and their bosses are being bombarded with an ever-increasing amount of information about the successes and failures of their marketing campaigns. Customer movements and client interactions can be tracked with any number of the hundreds of different metrics that are available. It is understandable when we hear that some marketers feel more like statisticians than effective lead-generators!

Read More

Topics: Metrics

When do your customers become profitable for your business?

Posted by Julie Kiffmeyer on Feb 2, 2015 10:12:00 AM

If you’re a marketing professional, then you’ve probably felt the pressure to bring in new customers. With all the channels used in today’s marketing world, there are almost too many metrics to count. Everything from email click-through rates to blog post shares are meticulously monitored, often causing marketers to feel overwhelmed with the vast amount of figures to present to their bosses. But executives don’t want to see just a bunch of numbers and figures. They want one question answered: When will we start seeing profits from these marketing efforts? To answer that question, you need to look at your Time to Payback CAC formula.

Read More

Topics: Metrics

Here are our 6 Essential elements for a successful digital marketing strategy

Posted by Julie Kiffmeyer on Jan 29, 2015 10:39:00 AM

This video discussion 6 Essential Elements for a Successful Digital Marketing Strategy:

Read More

Topics: Digital Marketing Strategy

How is your organization performing in terms of marketing % of customer acquisitions cost?

Posted by Julie Kiffmeyer on Jan 26, 2015 8:26:53 AM

We know that marketing spend has great ramifications on acquisition of customers. How much I spend on advertising, price and non price promotions, sales team expenses and any other marketing overheads will ultimately determine how many and what type of customers I will acquire in the long run.

Read More

Topics: Metrics

The 6 Marketing Metrics Your Boss Really Cares About

Posted by Julie Kiffmeyer on Dec 6, 2014 7:06:48 AM

With studies that show 73% of executives don’t believe that marketing drives awareness and revenue, we have to make sure that we can prove the ROI of our marketing efforts.

Do you know which key marketing metrics your boss cares about?

  1. Customer Acquisition Cost (CAC)

  2. Marketing % of Customer Acquistion Cost (M%-CAC)

  3. Ratio of Customer Lifetime Value to CAC (LTV:CAC)

  4. Time to Payback CAC

  5. Marketing Originated Customer %

  6. Marketing Influenced Customer %

Read More

Topics: Metrics